Job Description

At Skyline Group, we are a dynamic and rapidly growing organization, looking for talented individuals to join our team and drive our continued success.

• Vision: To become North America’s trusted choice for safe elevated work areas.
• Mission: To create safe elevated work areas that protect people, companies, and brands.
• Purpose: Elevate those who surround us and see them thrive.

Position Overview

We are seeking a motivated and detail-oriented Sales Development Representative (SDR) with strong experience in cold calling to join our growing sales team.

This office-based role is responsible for generating qualified sales opportunities and managing early-stage pipeline activity through proactive outreach, consultative conversations, and diligent follow-up. This role focused on identifying potential customers, conducting cold calls, and engaging prospects to understand their needs and position the company’s solutions effectively.

The ideal candidate enjoys being on the phone and is skilled in active listening, asking probing questions, and communicating value that resonates with diverse audiences.

This is a full-time, in-office/field-based role reporting to the Regional Sales Manager.

Key Responsibilities

• Conduct outbound cold calls and outreach to identify and engage prospective clients.
• Generate qualified leads for the Sales Representative to close.
• Use consultative selling techniques to understand prospect needs, challenges, and decision-making processes.
• Ask insightful and probing questions to qualify opportunities and determine solution fit.
• Clearly articulate the company’s value proposition and competitive advantages.
• Collaborate with marketing and sales teams to refine messaging and improve lead quality.
• Track, measure, and report on key metrics such as call volume, conversion rates, and opportunity creation.
• Maintain a deep understanding of product offerings, industry trends, and competitive landscape.
• Represent the company professionally in all customer interactions.

Qualifications

• Minimum of 2 years experience in a sales or sales support role, preferably within a B2B environment.
• Proven success in cold calling, outbound prospecting, and lead generation.
• Strong active listening and questioning skills, with the ability to uncover customer needs and pain points.
• Experience in qualifying products and solutions using consultative sales approaches.
• Excellent verbal and written communication skills.
• Self-motivated and results-oriented with strong organizational and time management abilities.
• Proficiency with CRM tools and MS Office.
• Ability to work independently while collaborating effectively within a team environment.

Why join us?

• Growth & Development. Be part of an expanding team with opportunities for personal and professional growth.
• Impact. Help drive our sales goals forward and build our reputation as a trusted partner in height safety.
• Collaboration. Join a culture that values teamwork, innovation, and where your contributions are recognized and supported by a dedicated team.
• Company culture. Be part of a driven, ambitious, and supportive team focused on achieving goals and delivering exceptional service.

Job Type: Full-time

Salary: $75,000 - $80,000 plus incentive pay

Benefits:

• Dental care
• Extended health care
• RRSP match
• Vision care
• Wellness program

Schedule: Monday to Friday

Work location: In office (Calgary)

Additional Information

As part of our interview process, we use an AI tool (Fred.ai) to assist with notetaking. This helps us keep accurate records and stay focused on the conversation. A copy of the notes will be shared with candidates following their interview.

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